According to the elaboration likelihood model,the two routes that persuasion may take are:

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The elaboration likelihood model suggests that there are two routes that persuasion may take, namely the central route and the peripheral route. The central route involves the processing of the message content and is characterized by active thinking, careful consideration, and deep elaboration. The peripheral route, on the other hand, involves the processing of cues that are peripheral to the message, such as the attractiveness of the source, the music that accompanies the message, or other superficial factors. This route is more passive and less thoughtful, relying more on simple heuristics and surface level cues.

According to the Elaboration Likelihood Model,the Two Routes That Persuasion