Sources of information who are _____ tend to be the most persuasive.

Question

Quizplus · Accepted Answer

People tend to be more persuaded by sources who they find attractive and credible. Attractiveness can refer to physical appearance, but also likability or similarity to the target audience. Credibility includes expertise, trustworthiness, and objectivity. While sophistication, rationality, and strong partisanship may have an impact on persuasion in certain contexts, they are not as consistently influential as attractiveness and credibility.

Sources of Information Who Are _____ Tend to Be the Most