If a political candidate wants to create a positive image that will convince people to contribute throughout a long campaign,the candidate should use campaign materials that:

Question

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Well-argued descriptions of the candidate's positions are more likely to resonate with voters than endorsements or emotional attacks on the opponent. This approach shows that the candidate is thoughtful and knowledgeable about the issues, which can build trust and credibility with voters. Catchy slogans and attention-grabbing graphics may get people's attention initially, but they are unlikely to sustain interest and engagement throughout a long campaign.

If a Political Candidate Wants to Create a Positive Image