Allison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. Alison finds this person's idea compelling and decides to invest. This example best demonstrates the

Question

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The central route to persuasion involves being persuaded by the content of the message itself. Allison was convinced by the presenter's idea, suggesting that she was influenced by the quality and logic of the argument, which is consistent with the central route to persuasion.

Allison Is at a Workshop Where a Presenter Is Attempting