When the home furnishings store Ikea set about to build a corporate image, the first step was to
A) seduce the shopper.
B) surprise on value.
C) create the story.
D) inspire the staff.

Question

Quizplus · Accepted Answer

Creating a story was the first step that Ikea took in building a corporate image. They focused on sharing their brand's unique story, philosophy, and values with customers to create a strong emotional connection. This has become a successful branding strategy for Ikea, as customers feel more invested in the brand and are more likely to become loyal customers.

When the Home Furnishings Store Ikea Set About to Build