A concern about sponsored research for enhancing a corporation's image is that the
A) researchers do not obtain a share of the profits resulting from the enhanced image.
B) researchers do not know much about impression management.
C) research results are usually too harsh on the sponsoring company.
D) research results reported may not be entirely objective.

Question

Quizplus · Accepted Answer

Sponsored research for enhancing a corporation's image is typically funded by the corporation themselves, which can lead to a conflict of interest in terms of the objectivity of the research results. There is a possibility that the research results may be manipulated or biased in favor of the sponsoring company, in order to promote a positive image. Therefore, the best answer would be D, as the research results reported may not be entirely objective.

A Concern About Sponsored Research for Enhancing a Corporation's Image