A company uses the impression management technique of basking in reflected glory when it
A) places a photo of its founder on products or in advertising.
B) links itself to a well-known celebrity.
C) engages in acts of social responsibility.
D) donates large amounts of money to charity.

Question

Quizplus · Accepted Answer

Basking in reflected glory is the act of associating oneself with individuals or groups who are successful, in order to create a positive image for oneself. By linking itself to a well-known celebrity, the company is attempting to create a positive image by association, in the hopes that some of the celebrity's prestige and success will reflect onto the company. Placing a photo of its founder or engaging in acts of social responsibility or donating large amounts of money to charity may also create a positive image, but they do not necessarily involve basking in reflected glory.

A Company Uses the Impression Management Technique of Basking in Reflected