Advertisers often create a feeling of conflict in us and then offer their product as a way to resolve it. They are using ______ to persuade us.

Question

Quizplus · Accepted Answer

The advertisers are using cognitive dissonance to persuade us. Cognitive dissonance is the feeling of discomfort or conflict that occurs when a person's beliefs, attitudes or values are inconsistent with their behavior or when they hold two conflicting beliefs or attitudes. Advertisers may create a feeling of conflict in us through their ads, and then offer their product as a way to resolve this conflict. For example, an ad might show someone feeling stressed and overwhelmed by mess, and then offer a cleaning product as a way to alleviate the stress and restore order.

Advertisers Often Create a Feeling of Conflict in Us and Then