A study showed that business students are more likely to act competitively toward one another in the presence of a briefcase on the table. This is an example of ______.

Question

Quizplus · Accepted Answer

This is an example of the effects of priming, which refers to the unconscious activation of certain associations in memory, often leading to certain behaviors or attitudes. In this case, the sight of a briefcase (which is associated with business and competitiveness) primes the business students to act more competitively toward one another.

A Study Showed That Business Students Are More Likely to Act