ELM claims there are two routes to persuasion:

Question

Quizplus · Accepted Answer

ELM (Elaboration Likelihood Model) claims that there are two routes to persuasion - central and peripheral. The central route involves carefully processing the information and considering the arguments presented in order to form a new belief or attitude. The peripheral route, on the other hand, involves being influenced by superficial factors such as the speaker's appearance or the use of catchy slogans or jingles. Therefore, the best choice is C.

ELM Claims There Are Two Routes to Persuasion