Jane generally supports the work of the Humane Society, but this year she received a persuasive mailer that caused her to write a check for $100 and donate it to the group. This is an example of:

Question

Quizplus · Accepted Answer

Response reinforcing occurs when an individual's existing behavior is strengthened or encouraged by a stimulus, in this case, the persuasive mailer from the Humane Society. Jane already supported the work of the Humane Society, and the mailer reinforced her behavior, leading her to donate.

Jane Generally Supports the Work of the Humane Society, but This