________ is the systematic application of the principles of operant conditioning for learning desired behaviors such as punctuality, safe work practices, and customer service.
A) Conditional learning
B) Organizational behavior modification
C) Social learning
D) Social cognitive modulation

Question

Quizplus · Accepted Answer

Organizational behavior modification (OBM) is the systematic application of the principles of operant conditioning to change employee behavior in a desired direction. It involves analyzing and defining desired behaviors, measuring and monitoring these behaviors, intervening to reinforce desired behaviors and reduce undesired behaviors, and evaluating the effectiveness of the program. Examples of behaviors that can be targeted with OBM include attendance, safety compliance, customer service, and productivity.

________ Is the Systematic Application of the Principles of Operant