Pauline Paisley is vice president of manufacturing at Apex Aluminum Co. She is constantly battling with the marketing department. She cannot understand marketing's constant concern for new quality products that increase costs, and she knows marketing does not realize the costs of retooling and manufacturing new products. The source of conflict is BEST described as ________.

Question

Quizplus · Accepted Answer

The conflict between Pauline Paisley and the marketing department is due to the differences in their functional orientation. While manufacturing is concerned with reducing costs and optimizing efficiency, marketing focuses on creating new and high-quality products to maintain or increase market share. This fundamental difference in approach can cause tension and disagreements between the two departments.

Pauline Paisley Is Vice President of Manufacturing at Apex Aluminum