Persuasive messages designed to scare people by describing the terrible things that will occur if they fail to do what the message recommends are referred to as:
A) Control appeals
B) Danger appeals
C) Uncertainty appeals
D) Fear appeals
E) Threat appeals

Question

Quizplus · Accepted Answer

Fear appeals are designed to create a sense of fear or anxiety in the audience by highlighting the negative consequences of not following the recommended course of action. These messages often use emotional language, vivid imagery, and statistics to make their point. Fear appeals can be effective in promoting behavior change, but they must be used carefully to avoid causing undue anxiety or promoting irrational behavior.

Persuasive Messages Designed to Scare People by Describing the Terrible