After conducting a multi-million dollar ad campaign to increase flu vaccinations, the Center for Disease Control was shocked to find out that rates of flu vaccinations had actually decreased rather than increased. According to the EPPM, the Center's use of fear appeals produced what kind of an effect?
A) A fearful effect
B) A danger control effect
C) An efficacious effect
D) A persuasive effect
E) A boomerang effect

Question

Quizplus · Accepted Answer

The use of fear appeals may cause a boomerang effect, which is the opposite of the intended outcome. This means that instead of increasing vaccination rates, the fear appeal may have actually discouraged people from getting vaccinated.

After Conducting a Multi-Million Dollar Ad Campaign to Increase Flu