The scholar primarily responsible for developing cognitive dissonance theory is _____, and he did so while studying the social dynamics of a ______.
A) Leon Festinger; cult
B) Dorothy Martin; the 2004 presidential campaign
C) Richard Petty; health organization
D) William McGuire; medical community
E) John Cacioppo; fraternity

Question

Quizplus · Accepted Answer

Leon Festinger is credited with developing cognitive dissonance theory while studying the social dynamics of a cult.

The Scholar Primarily Responsible for Developing Cognitive Dissonance Theory Is