The ELM assumes all of the following, EXCEPT:
A) People want to hold correct attitudes.
B) Messages are persuasive only if they generate favorable behaviors.
C) People often gauge the correctness of their attitudes by comparing them to the attitudes of others.
D) People's motivation and ability to process information varies.
E) The more interesting a message is to someone, the more likely that person is to think about the information in the message.

Question

Quizplus · Accepted Answer

The ELM does not assume that messages are persuasive only if they generate favorable behaviors. In fact, the ELM recognizes that attitudes are not always directly linked to behavior, and that persuasive messages can lead to attitude change even if they do not immediately lead to behavior change.

The ELM Assumes All of the Following, EXCEPT