Amber is in the market for a new smartphone. Knowing that the iPhone 12 is one of the best-selling smartphones, she reads a ton of information on it so that she can compare the advantages and disadvantages of owning it with the other best-selling smartphones. Her ability to understand the information that Apple provides and her motivation to make a well-informed decision is best explained by which of the following theoretical ideas?
A) Dissonance ratio
B) Elaboration likelihood
C) Inoculation
D) Peripheral route processing
E) Counterarguments

Question

Quizplus · Accepted Answer

Elaboration likelihood theory suggests that individuals will process information actively and deeply when they are motivated to do so and have the ability to understand the information. Amber's motivation to make a well-informed decision and her effortful processing of information indicate that she is using the central route of elaboration likelihood.

Amber Is in the Market for a New Smartphone