The ELM makes all of the following claims, EXCEPT:
A) Most people do not use either central or peripheral route processing exclusively - they alternate between the two.
B) People use one of two methods to process a message depending on their level of elaboration.
C) Stable attitude change is best achieved through central processing.
D) The central and peripheral routes do not differ in the strength of attitude change, but only in the amount of change they produce.
E) When people are distracted by elements in the environment, their ability to pay attention to a message is decreased.

Question

Quizplus · Accepted Answer

The ELM actually claims that the central and peripheral routes can differ in the strength of attitude change they produce, so option D is incorrect. The rest of the options are correct: A) The ELM suggests that people alternate between central and peripheral route processing; B) The ELM claims that people choose one of two methods depending on their level of elaboration; C) The ELM suggests that stable attitude change is best achieved through central processing; and E) The ELM claims that distracting elements in the environment can decrease people's ability to pay attention to a message.

The ELM Makes All of the Following Claims, EXCEPT