_____ persuasion occurs when an audience carefully considers the merit of the arguments and information presented.
A) Direct
B) The peripheral route to
C) Indirect
D) The central route to

Question

Quizplus · Accepted Answer

The central route to persuasion involves careful consideration and evaluation of arguments and information presented. This route is more likely to lead to lasting attitude and behavior changes compared to the peripheral route, which involves less effortful processing and is influenced by surface-level cues such as attractiveness or expertise of the communicator.

_____ Persuasion Occurs When an Audience Carefully Considers the Merit