Which statement is not true of the elaboration likelihood model?
A) speakers are best off focusing on the central route to persuasion
B) the likelihood of elaboration differs between audience members
C) it assumes that both speakers and listeners are cooperating in the persuasive encounter
D) elaboration likelihood is high with a motivated audience

Question

Quizplus · Accepted Answer

The elaboration likelihood model does not argue that speakers should always focus on the central route to persuasion. Instead, it suggests that speakers should consider the audience's motivation and ability to process information and choose the appropriate route to persuasion (central or peripheral) based on those factors.

Which Statement Is Not True of the Elaboration Likelihood Model