_____ persuasion occurs when an audience focuses on a persuasive cue such as the likeability of the speaker.
A) Direct
B) The peripheral route to
C) Indirect
D) The central route to

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is when an individual is swayed by peripheral cues, such as the attractiveness of the communicator or other superficial qualities of the message, rather than the actual content of the message itself. Likeability of the speaker is a peripheral cue.

_____ Persuasion Occurs When an Audience Focuses on a Persuasive