Starbucks announced that it will be closing approximately 600 of its stores. This information suggests the firm is most likely using a ________ strategy.
A) consolidation
B) diversification
C) integration
D) expansion

Question

Quizplus · Accepted Answer

A) Starbucks is trying to reduce its size by eliminating some of its stores, so the firm is using a strategy of consolidation. Diversification and geographic expansion would involve expanding Starbucks with new products or opening stores in new locations rather than closing stores.

Starbucks Announced That It Will Be Closing Approximately 600 of Its