Marketing research provides the necessary information to:
A) adopt the marketing concept.
B) enable managers to properly market ideas, goods, and services.
C) satisfy a promotional or sales gimmick.
D) monitor accounting performance.
E) outbid the competition.

Question

Quizplus · Accepted Answer

Marketing research helps managers understand their target market, their preferences, and their behavior, which enables them to properly market ideas, goods, and services. It helps in making informed decisions about product development, pricing, promotion, and distribution. It goes beyond promotional or sales gimmicks, and is not directly related to accounting or competitive bidding. The adoption of the marketing concept may be a result of marketing research, but it is not the primary purpose.

Marketing Research Provides the Necessary Information To