Several product failures were presented in your textbook. The key reason given for the failure of cappuccino flavour Trident Sugarless Gum was:
A) most people said they want gum to help remove coffee breath.
B) the competition's flavour was better.
C) the product was over priced.
D) the packaging was inferior that the product.
E) the product ended up being too granular for consumer preferences.

Question

Quizplus · Accepted Answer

The key reason for the failure of cappuccino flavour Trident Sugarless Gum was that most people wanted gum to help remove coffee breath, not to taste like coffee.

Several Product Failures Were Presented in Your Textbook