Question 1

Privacy is an important incentive used to encourage respondent participation. Which method of privacy is represented by: "the respondent's name is known by the researcher, but it is not divulged to a third party, namely the client?"

Accepted Answer

This method is referred to as confidentiality, as the researcher keeps the respondent's name and information confidential and does not disclose it to the client or any third party. This approach assures the respondent that their responses will remain anonymous, providing them with the necessary level of privacy to increase participation rates.

Question 2

There are three different ways that a question can "lead" a respondent to give a particular answer. What are they?

Accepted Answer

The answer of There are three different ways that a...

Question 3

There are certain word(s) that should not be used in surveys due to their ambiguous nature. Which of the following word(s) would could be used in a questionnaire?

Accepted Answer

The other options are ambiguous and open to interpretation, whereas D provides a specific and measurable frequency.

Question 4

Screening questions are used to:

Accepted Answer

Screening questions are designed to weed out participants who don't meet the qualifications necessary to take part in a research study. This ensures that the data collected is relevant and reliable. The other options are not accurate descriptions of the purpose of screening questions.

Question 5

Questionnaire organization refers to:

Accepted Answer

Questionnaire organization refers to the sequence of statements and questions that make up a questionnaire.

Question 6

Which is true regarding questionnaire design and computer technology?

Accepted Answer

There are software programs that researchers can use to develop and distribute questionnaires, as well as retrieve and analyze data. While not all programs may allow publication to the Internet, there has been progress in integrating questionnaire design and new computer technology.

Question 7

"Are you satisfied with the restaurant's food and service?" is an example of what kind of question?

Accepted Answer

The answer of "Are you satisfied with the restaurant's food...

Question 8

Although open-ended questions are valuable when exploring topics, it is desirable to have predefined answer options for ease of analysis. Open-ended questions are used in questionnaires during pretesting in order to:

Accepted Answer

Pretesting with open-ended questions can help identify common themes which can then be converted into closed-ended questions for ease of analysis.

Question 9

Which of the following is an overstated question?

Accepted Answer

The question is overstated because it implies that the car would definitely save the lives of the buyer and their children, which may not necessarily be the case. The other options are practical and straightforward without any overstated claims.

Question 10

An overstated question is one that:

Accepted Answer

An overstated question places undue emphasis on some aspect of the topic, making it seem more important or significant than it actually is. This can influence or bias the respondent's answer.

Question 11

Which approach to organizing the flow of questions would order them from general to specific or from wide to narrow?

Accepted Answer

The funnel approach begins with more general, broad questions and then gradually narrows the focus to more specific questions.

Question 12

Questionnaire organization has the potential to do all the following EXCEPT:

Accepted Answer

Questionnaire organization can affect the quality of information gathered, motivate respondents to be conscientious, discourage respondents, and cause them to stop answering questions. However, it cannot eliminate the need for an introduction to the questionnaire. A properly worded introduction is essential for explaining the purpose of the questionnaire and encouraging respondents to answer all questions accurately.

Question 13

Common sense should be used in developing questions. Which of the following is implementing common sense?

Accepted Answer

Using clear and common language in questions makes it easier for respondents to understand what is being asked of them and provide accurate answers. Asking for details that respondents may not remember, inviting guesses, asking about hypothetical situations, or using terminology outside of their daily language can all lead to inaccurate responses.

Question 14

Classification questions are:

Accepted Answer

Classification questions are typically placed at the end of the questionnaire to gather demographic or other classification data for analysis purposes.

Question 15

If disclosure of the questionnaire's sponsor's name or true intent can in some way influence respondents' answers, it would be best to use a(n):

Accepted Answer

A disguised survey is used when revealing the sponsor's name or true intent might influence the responses, as it conceals the true purpose to avoid bias.

Question 16

A double-barreled question is one that:

Accepted Answer

A double-barreled question is one that poses two different questions in one question and should be avoided as it can lead to confusion and may not gather accurate information for each question separately.

Question 17

"Now, for the next few questions, I want to ask about your family's TV viewing habits" is an example of a:

Accepted Answer

This statement is a transition because it smoothly shifts the conversation or survey from one topic to another, specifically to the topic of TV viewing habits.

Question 18

A typical computer-assisted questionnaire design program will assist the designer by offering computerized menus for the design issues noted below EXCEPT for:

Accepted Answer

Access to panel respondents is not a typical feature of computer-assisted questionnaire design programs.

Question 19

In terms of locating types of questions on the questionnaire, which of the following lists represent the logical sequential order in a questionnaire?

Accepted Answer

The logical sequence in a questionnaire typically starts with screening questions to ensure the respondent qualifies, followed by warm-up questions to ease them into the survey, and ending with classification questions to gather demographic information.

Question 20

Which of the following is NOT included in the introduction part of the questionnaire?

Accepted Answer

Demographic questions are typically included later in the survey and pertain to the characteristics of the respondent, such as age, gender, and income. The introduction generally includes identification of the sponsor/researcher, the purpose of the survey, an explanation of how the respondent was selected, and a request for participation.

Quiz 8: Questionnaire Design