When a brand places the needs/values/desires of people front and center in business decisions, they are considered to be operating in a:

Question

Quizplus · Accepted Answer

Placing the needs/values/desires of people (i.e. social considerations) front and center in business decisions is characteristic of the social business paradigm, which prioritizes social impact alongside profit. The friend-of-mine mentality and best practice approach do not necessarily prioritize social considerations in decision-making.

When a Brand Places the Needs/values/desires of People Front and Center