The listening phase of the social media cycle involves two large categories. What are they? [Select Two].

Question

Quizplus · Accepted Answer

The listening phase of the social media cycle involves understanding the social media landscape and the foundational background of the organization. This includes identifying the social media platforms being used, learning about target audiences, analyzing past social media behavior, and assessing overall brand reputation. Therefore, options C (Social Media Landscape) and A (Foundational Background) are the correct choices. Business structure and social media competition are not directly related to the listening phase.

The Listening Phase of the Social Media Cycle Involves Two