The three large categories of evaluation in a social media campaign are:

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The three large categories of evaluation in a social media campaign are Preparation, Implementation and Impact. Preparation focuses on creating a strategy and defining goals. Implementation entails executing the strategy and monitoring the campaign's progress. Impact measures the effectiveness of the campaign by analyzing the results and outcomes. SMART objectives are typically included in the Preparation phase. Social Landscape and Analysis are not commonly recognized as their own categories of evaluation in social media campaigns.

The Three Large Categories of Evaluation in a Social Media