Question 1

Explain why engagement with social media directly influences the ability of a brand's social media posts to receive exposure or prominence in social media streams.

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Question 2

What is the role of TARES ethics in social media campaigns?

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Question 3

Explain the value of advertising being integrated with an organic social media campaign.

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Question 4

How can a brand effectively monitor and engage in live-time with a brand community during a campaign?

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Question 5

Identify why social media listening is critical to establish authentic relationships with a brand community.

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Question 6

What is the difference between gathering data and providing meaningful evaluation of a campaign?

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Quiz 2: Social Media Campaigns - Part B