In terms of manufacturers and retailers, to build a strong customer base the best approach is:

Question

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A partnership between the retailer and manufacturer allows for a mutually beneficial relationship. The manufacturer can provide quality products and support to the retailer, while the retailer can provide a strong distribution network and access to customers. This can help build a strong customer base as both parties work together to meet customer needs and provide a positive experience. Controlling the channel power can lead to conflicts and potentially harm the customer experience. Allowing consumers to have the most control may not always be feasible or effective in building a strong customer base.

In Terms of Manufacturers and Retailers, to Build a Strong