All of the following are trends impacting the use of integrated advertising and marketing communications except:

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The other three options are all trends impacting the use of integrated advertising and marketing communications. Emphasis on customer engagement highlights the importance of building relationships with customers through various touchpoints. Increases in perception of brand parity means that customers view competing brands as similar in quality and features, making it necessary for companies to differentiate themselves through their marketing communications. Increase in micro-marketing refers to the trend of targeting specific niche markets with tailored messages and offers. However, an increase in channel power by manufacturers is not a trend impacting the use of integrated advertising and marketing communications.

All of the Following Are Trends Impacting the Use of Integrated