The foundation of an IMC program consists of a careful review of the following, except:
A) economic conditions
B) company's image
C) the markets in which buyers are located
D) the buyers to be served
Correct Answer:
Verified
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Q73: Alternative interactive marketing techniques are designed to:
A)
Q74: Traditionally, promotions included the following, except:
A) advertising
B)
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Q80: Increased usage of micro-marketing means:
A) an increased
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