The rise in importance of accountability and producing measurable results has led marketers to become less reliant on television advertising and shift funds to:

Question

Quizplus · Accepted Answer

The rise in importance of accountability and producing measurable results has led to a shift in the marketing industry towards alternative communication venues and methods. Marketers are now investing more money into digital and social media advertising, content marketing, email campaigns, and other forms of direct communication with consumers. These methods offer more precise targeting and tracking, allowing marketers to measure their success and adjust their strategies accordingly. Pull marketing strategies and integrated marketing communication firms may also be among the mix, but the most significant shift is towards alternative communication venues and methods.

The Rise in Importance of Accountability and Producing Measurable Results