Changing a corporation's image requires both internal programs and external promotions.
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Q23: An overt corporate name reveals what the
Q25: The key to successfully rejuvenating a corporation's
Q26: It is impossible to change a corporation's
Q27: Quality logos and corporate names should meet
Q29: Krispy Kreme is an example of an
Q30: An implied corporate name contains recognizable words
Q31: The notion that a logo can elicit
Q32: A conceptual corporate name seeks to capture
Q33: Quality corporate logos should be easily recognizable
Q72: A flanker brand is the use of
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