The notion that a logo can elicit a consensual meaning among customers is known as stimulus codability.
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Q26: It is impossible to change a corporation's
Q27: Quality logos and corporate names should meet
Q28: Changing a corporation's image requires both internal
Q29: Krispy Kreme is an example of an
Q30: An implied corporate name contains recognizable words
Q32: A conceptual corporate name seeks to capture
Q33: Quality corporate logos should be easily recognizable
Q34: A conceptual corporate name captures the essence
Q35: When Proctor & Gamble adds new laundry
Q36: Conceptual and implied corporate names require a
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