When Proctor & Gamble adds new laundry detergents to reach part of the market, the company has created flanker brands.

Name: When Proctor & Gamble adds new laundry detergents to reach part of the market, the company has created flanker brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Proctor & Gamble uses flanker brands to expand their market share by offering similar products to their existing brands that cater to a specific target market or consumer need. By adding new laundry detergents, they are using a flanker brand strategy.

When Proctor & Gamble Adds New Laundry Detergents to Reach