Quality corporate logos should be easily recognizable and elicit a consensual meaning among those in the target market.
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Q28: Changing a corporation's image requires both internal
Q29: Krispy Kreme is an example of an
Q30: An implied corporate name contains recognizable words
Q31: The notion that a logo can elicit
Q32: A conceptual corporate name seeks to capture
Q34: A conceptual corporate name captures the essence
Q35: When Proctor & Gamble adds new laundry
Q36: Conceptual and implied corporate names require a
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