Which approach is used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation?
A) brand extension
B) co-branding
C) flanker brand
D) complementary brand

Question

Quizplus · Accepted Answer

Firms in high-end markets use a flanker brand approach to avoid damaging their high-end brand reputation. A flanker brand is a cheaper or slightly lower-end brand that caters to a different consumer segment or a different use occasion, allowing the high-end brand to maintain its exclusivity and prestige. This strategy helps to capture consumers who may not be able to afford the high-end brand but still want to be associated with the brand's image and reputation. Brand extension, co-branding, and complementary brand strategies may dilute the high-end brand's perception and reputation by associating it with lower quality or less exclusive products.

Which Approach Is Used by Firms Operating in High-End Markets