The iPhone's 100,000 apps that allow users to tailor the phone to fit their personalities is an example of brand building by:
A) standardization
B) a brand flanker program
C) repeated product use (repetition)
D) customization and personalization

Question

Quizplus · Accepted Answer

The iPhone's 100,000 apps that allow users to tailor the phone to fit their personalities is an example of customization and personalization. This approach creates a strong bond between the user and the brand and enhances brand loyalty.

The IPhone's 100,000 Apps That Allow Users to Tailor the Phone