The perception that all brands are essentially the same is called:
A) brand equity
B) brand parity
C) flanker branding
D) the private label problem

Question

Quizplus · Accepted Answer

Brand parity refers to the perception that all brands within a particular product category are essentially the same. This can create challenges for marketers who must find ways to differentiate their brand and create a unique value proposition for customers.

The Perception That All Brands Are Essentially the Same Is