Charles sees only minor differences among the various brands of high definition televisions. This is an example of:
A)brand equity.
B)brand parity.
C)flanker branding.
D)the private label problem.

Question

Quizplus · Accepted Answer

Brand parity refers to the level of similarity between different brands in a product category. In this case, since Charles sees only minor differences among the various brands of high definition televisions, it indicates a high level of brand parity.

Charles Sees Only Minor Differences Among the Various Brands of High