The perception that all brands are essentially the same is:
A)brand equity.
B)brand parity.
C)flanker branding.
D)the private label problem.

Name: The perception that all brands are essentially the same is: A)brand equity. B)brand parity. C)flanker branding. D)the private label problem.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand parity refers to the perception that all brands in a product category are essentially the same. This can lead to consumers choosing based on price or convenience rather than brand loyalty.

The Perception That All Brands Are Essentially the Same Is