The desired brand image is one that:
A)coincides with the majority of companies within the industry.
B)avoids comparisons with other brands.
C)is consistent with the views of management of each company.
D)sends a clear message about the unique nature of an organization and its products.

Question

Quizplus · Accepted Answer

The desired brand image should send a clear message about the unique nature of an organization and its products. This will differentiate the brand from others and help establish a unique identity in the market. Coinciding with other companies in the industry may lead to a lack of differentiation and fail to attract customers. Avoiding comparisons with other brands is also not an effective strategy as consumers need a reference point to evaluate and compare brands. The views of management should align with the brand image but should not be the only factor considered in developing the image.

The Desired Brand Image Is One That