Hewlett-Packard's management team decided to alter the impression that the brand was a staid company run by engineers into an ultimate lifestyle technology company in tune with pop culture. This is an example of:
A)developing a new image.
B)reinforcing a current image.
C)rejuvenating an image.
D)changing an image.

Question

Quizplus · Accepted Answer

The decision to change the perception of Hewlett-Packard from a staid company to a lifestyle technology company indicates a change in the brand's image.

Hewlett-Packard's Management Team Decided to Alter the Impression That the Brand