It is important that the image being projected by a brand's marketing messages:
A)reinforces the competition's concept of the image.
B)accurately portray the brand and coincide with the product being offered.
C)be different than what consumers already believe about the brand.
D)coincides with what competitors are doing.

Question

Quizplus · Accepted Answer

The image being projected by a brand's marketing messages should accurately portray the brand and coincide with the product being offered. This helps to build trust and credibility with consumers and avoid confusion or misrepresentation of the brand. Reinforcing the competition's concept of the image may not differentiate the brand, and trying to be different than what consumers already believe about the brand could be risky if it contradicts the brand's established identity. Coinciding with what competitors are doing may also limit the brand's uniqueness and creativity. Therefore, accurately portraying the brand and its offering is the best choice.

It Is Important That the Image Being Projected by a Brand's