Which is not true concerning brand equity?
A) it allows the company to charge a higher price
B) it reduces name retention
C) it is helpful in business-to-business markets
D) it is helpful in international markets

Question

Quizplus · Accepted Answer

Brand equity increases name retention rather than reducing it. It strengthens customer loyalty towards the brand and makes it easier for customers to remember and recognize the brand. A, C, and D are true statements.

Which Is Not True Concerning Brand Equity