When a customer believes Black and Decker makes the best and most reliable tools, this is an example of:
A) brand parity
B) brand equity
C) brand cooperation
D) brand decision

Question

Quizplus · Accepted Answer

This is an example of brand equity, meaning that Black and Decker has a strong brand image and reputation in the customer's mind. This leads to greater customer loyalty, willingness to pay a premium for the brand, and positive word-of-mouth recommendations. Brand parity refers to a situation where multiple brands in a category offer similar levels of quality and performance. Brand cooperation and brand decision are not recognized marketing terms.

When a Customer Believes Black and Decker Makes the Best