A person's ability to search and level of motivation partly determine how much time will be spent on an external search for information prior to purchasing a product.

Question

Quizplus · Accepted Answer

A person's ability to search and level of motivation can play a role in how much time they spend on external searches for information before making a purchase. Higher levels of motivation and greater search abilities may lead to more thorough searches and more time spent gathering information.

A Person's Ability to Search and Level of Motivation Partly