The higher the perceived benefit a consumer perceives from an external search for information, the more likely he or she will be to spend time searching for information.

Question

Quizplus · Accepted Answer

This is because the consumer perceives the benefit of the external search to be worth the time and effort invested in the search. If the perceived benefit is low, the consumer is less likely to spend time searching for information.

The Higher the Perceived Benefit a Consumer Perceives from an External